Sophie Kevany reports from France on the main themes of the wine industry seminar Wine Evolution 2007, an annual two-day event held in Paris. The seminar is organized by consulting firm Skalli & Rein.
Downward pressure on wine prices, the search for new markets and differences between UK and U.S. markets were three important themes of Wine Evolution 2007.
The UK, while recognized as one of the world’s most important markets, is currently suffering from the success of its discount pricing strategies.
“There’s a growing fear among wine producers that UK consumers are being turned into ‘discount addicts’ and ‘promotion junkies’,” said journalist Chris Brook Carter.
In contrast to the UK, where the average price per bottle of wine is three to four pounds sterling, U.S. speakers, for whom $10-15 is the norm, were more upbeat.
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Published on February 15, 2007