Torres Enters Rioja

Spain's largest family-owned wine businesses continues growth.

Torres S.A., Spain’s largest family-owned wine businesses, is continuing to take on the look of a company in full growth mode. Major purchases over the past few years in Ribera del Duero, Priorat, Toro and Jumilla have transformed Torres from a purely Catalan winemaker into a nationwide wine company. Now Torres is entering into La Rioja, Spain’s most influential wine region.

Torres, based in Vilafranca del Penedès, Catalonia, recently announced the purchase of a 13-acre estate in the municipality of Labastida (Rioja Alavesa). At present time, the property is nothing more than scrubland. However, because Torres will operate out of a subregion known as El Alto Otero, which sits in the heart of the La Rioja Alavesa, one of Rioja’s three subregions, Torres is banking on its ability to make top-flight wine.

Situated partly in Basque country, the Rioja Alavesa region specializes in Tempranillo production. Torres says it will soon begin construction on a winery and barrel cellars, with a goal of making its first Rioja vintage in 2009. In announcing the move, Torres did not say that it will plant new vineyards. A spokesperson confirmed that the project will be similar in scope to Torres’s Ribera del Duero operation, which makes wine under the Celeste label but relies on purchased grapes.


Published on June 14, 2007
Topics: Rioja, Wineries

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