Declaring that they are “serious about making great wines without taking ourselves too seriously,” Sonoma-based Red Truck Wines has launched an eye-catching and unconventional 3-liter “Mini Barrel.”
Equivalent to four 750-mL bottles, the wooden barrel-shaped receptacle has three primary selling points over its smaller, glass counterparts: at $29.95, it represents a significant value option; its carbon footprint is smaller (demonstrating that economic and environmental sustainability need not be mutually exclusive) and the wine it holds will apparently stay fresh for up to 40 days. Special features include a pour spout and some sort of device called an Opti-Flow incline that prevents the need for any tipping on the 39th and 40th days (a patent for the latter is pending).
Red Truck Wines now joins the ranks of wineries offeringÂ alternative packaging options, from refillable and screwtopped bottles to the boxlike TetraPaks. And with a number of big-time producers jumping on the bandwagon, offering quality—and sometimes quite pricey—winesÂ in less traditional containers, the stigma long associated with anything other than the corktopped glass bottle is slowly disappearing.
A 2006 Red Truck Merlot from the Central Coast received Wine Enthusiast Magazine’s Best Buy designation—and all labels on their red, white and pink lines feature a picture of the brand’s signature vintage truck (which is red, white or pink depending on the wine in question). The Mini Barrel holds their 2007 Red Wine, a blend of Syrah, Petite Sirah, Cabernet Franc, and Merlot and is currently available online at redtruckwine.com and at Sam’s Clubs nationwide.