Betz Family Winery Looks to the Future

The influential Washington State producer partners with South African entrepreneurs.

The Betz Family Winery of Woodinville, Washington, took a major step toward the future as owners Bob and Cathy Betz partnered with entrepreneurs and veteran wine lovers Steve and Bridgit Griessel, who moved to the U.S. from South Africa nine years ago. The Griessels have purchased the family winery, while allowing Bob Betz to retain his role as winemaker.

Bob and Cathy Betz established the winery in 1997 after decades of work in the Washington wine industry. Over the past several vintages, they built a strong reputation as one of America’s premier producers of Rhône- and Bordeaux-style red wines.

“Bridgit and I have been searching for a high-end, west coast family winery; Betz Family, with its relationships with prime Washington vineyards, winemaking philosophy, customer service attitude and financial success, is the gem we were looking for,” says Steve Griessel about the partnership. “Our plan is to build on the Betz track record of great wine quality as well as on the unique personal style in which they have contributed to the industry over the years. The Betz ‘stamp’ will be apparent throughout the winery well into the future.”

And for the Betz couple, this is the logical next step. “At this stage, I want to focus more of my time on what originally attracted me to the industry—the vineyards and the cellar—rather than on the daily management of the company. And we want to carve out a little more time for ourselves and our family,” says Bob Betz. “The Griessels not only continue the ‘family’ aspects of the winery, but bring enthusiasm and such strong management skills and a keen passion for wine! that I can spend my time focused on fruit and wine quality. Not much will actually change here; if anything, the wines should reflect even greater vineyard precision and character.”

Published on April 7, 2011



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