Poster Auctions International will auction more than 400 wine- and food-related posters on Sunday, February 12. Even at estimated prices in the low to mid thousands—a few are estimated higher—these collectible artworks are a relatively affordable way to incorporate your passion for wine into your interior décor. And if the prices are still out of your range, beginning this Friday, January 27 through February 11, visitors to the company’s Manhattan showroom can at least view all of the lots at no charge. To open the exhibit, Mannie Berk and his The Rare Wine Co. are hosting a charity wine tasting to benefit the Food Bank for New York City this Sunday, January 29. Attendees can meet winemakers like Peter Sisseck of Pingus and Mark Tarlov of Evening Land; other wines to be served include Selosse (Champagne), Huet (Vouvray), Lopez de Heredia (Rioja) and a selection of old Madeiras. Tickets are $75 and available through RWC.
The 11 images and descriptions here, courtesy of PAI, represent only a small sampling of the colorful art posters; the complete catalog may be ordered from the auction house or accessed online.
Champagne Roger Desivry.
Champagne Perrier. ca. 1992
J. STALL (1874-1933)
CAMILLE BOUCHET (1799-1890)
The peacock was a popular Art Nouveau advertising motif, often indicating a superior quality in a product.
JEAN A. MERCIER (1899-1995)
Kiravi. ca. 1955
JEAN COLIN (1912-1982)
A popular French table wine of the 1950s and 60s, Kiravi “delights” this modestly-clad imbiber.
La Chablisienne. 1926
HENRY LE MONNIER (1893-1978)
A joyous design featuring a harvest-colored goddess of the vine leaping off a golden-grape globe to promote this Chablis-based cooperative of wine producers. This is the larger format version of the poster.
L’Instant Taittinger. ca. 1988
Pur Champagne / Damery-Epernay. 1902
LEONETTO CAPPIELLO (1875-1942)
“Cappiello’s first design for this drink was titled ‘Elixir Peruvien,’ but that product most probably never reached the marketing stage. Never one to waste a good design, Vercasson then sold it to the champagne producers of the Damery-Epernay region. In yet another of the promotional letters that Vercasson used in 1903, the director of the champagne association indicated that this poster is ‘perfect’ in that it ‘clearly conveys the joyful spirit’ of someone drinking champagne from the Champenois region.” (Jack Rennert, Cappiello: The Posters of Leonetto Cappiello. New York: Poster Art Library, 2004. p. 58)
Soehnlein Rheingold. 1914
STEPHAN KROTOWSKI (1881-?)
Still in production today, Soehnlein Rheingold is a German sparkling wine producer based in Wiesbaden. Founded in 1864, it took the name “Rheingold” from Richard Wagner’s epic Ring Cycle, emphasizing the company’s German heritage while also giving it a flair of the fanciful. Under Kaiser Wilhelm I, it became the official Champagne with which to christen new warships in the country.
Veuve Amiot / Cremant du Roi. 1922
LEONETTO CAPPIELLO (1875-1942)
Noted as the “sparkling wine of kings,” Veuve Amiot was actually born out of tragedy. In 1884, Elisa Amiot unexpectedly became a widow with four young children. As one of the leading products from her area was sparkling wine, she decided to go into the business herself, almost instantly become a huge success.