Sugar Rush! Vodka’s New Sweet Tooth

Dessert-flavored vodkas are on the rise at a rapid rate.

Cake vodka. Frosting vodka. Cotton candy, marshmallow fluff and whipped cream vodka. Within the past year, vodka producers have been rolling out dessert-inspired vodkas at a rapid clip. Offerings range from Smirnoff’s Fluffed Marshmallow Vodka to Pinnacle’s Gummy Vodka, which takes its inspiration from chewy Swedish Fish.

While the category isn’t quite new—Pinnacle has had a cotton candy vodka on shelves since 2010, while Three Olives has had a bubble gum-flavored vodka on the market for years—it’s certainly picking up speed. Why? It’s tough for those weaned on craft cocktails to swallow the news, but those sugary-sweet vodkas are a hot product.

Despite robust sales figures, many drinkers are not in love with these fluffy new spirits. Frankly, many (particularly any with “cake” in the name) are tooth-achingly sweet vanilla bombs. However, a small group deserves a place at the (dessert) table. For example, luscious and fruity Stoli Chocolat Razberi, cocoa-dusted Godiva Chocolate Vodka and mouthwatering Van Gogh Dutch Caramel all hold considerable promise. As for the others? Let’s just hope the vodka industry soon pulls its gigantic collective sweet tooth.


Try these cocktail recipes featuring dessert-inspired vodkas:

Stoli Chocolat Razberi Cake Martini

1½ ounces Stoli Chocolat Razberi Vodka
¾ ounce fresh lemon juice
¾ ounce hazelnut liqueur (such as Frangelico)
1 raspberry, for garnish

Combine ingredients in a cocktail shaker filled with ice. Shake vigorously and strain into a martini glass. Garnish with a fresh raspberry.


Grand Duke Alexis

2 ounces Lucky Player King Cake Flavored Vodka
1 ounce Pama Pomegranate Liqueur
1 ounce Licor 43

Combine all ingredients in a cocktail shaker and shake vigorously. Strain into martini or coupe glass.

Published on March 1, 2012
Topics: Cocktail Recipes, Vodka
About the Author
Kara Newman 
Spirits Editor

Kara Newman reviews spirits and writes about spirits and cocktail trends for Wine Enthusiast. She's the author of Shake.Stir.Sip.: 40 Effortless Cocktails Made In Equal Parts (Chronicle Books, coming fall 2016) as well as Cocktails for a Crowd (Chronicle Books, 2013).   Email: spirits@wineenthusiast.net



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