Wine Enthusiast Magazine has expanded its digital footprint, launching two new exciting projects: A comprehensive, free Tasting Guide app and a redesigned mobile-friendly magazine Web site.
The Tasting Guide, now available in Apple’s App Store now and on Google Play September 25, is the ultimate app for all-things wine, spirits and beer. Users can browse thousands of Wine Enthusiast ratings and reviews, or scan a wine’s UPC to retrieve tasting notes while on the go. Share your latest discoveries instantly via Facebook or Twitter, and also keep a journal of the pours you’ve tasted and loved. The interactive Vintage Chart, a one-of-a-kind feature, guides users on their wine purchases and restaurant selections by revealing what to drink when.
“Our new free Tasting Guide app allows our readers to access information from our team of expert editors and tasters right in the palm of their hands,” says Editor and Publisher Adam Strum. “Never before has an application so seamlessly brought together the world of wine, spirits and beer.”
Other special app features include a badge-reward program, in which you can earn special discounts and offers as you build your digital ratings collection, as well as access to the latest magazine articles, featuring everything from wine travel and pairings to cocktail recipes and top destinations. And this all comes and the heels of the redesign of the Wine Enthusiast Magazine Web site.
A revolutionary responsive-mobile platform, you can now take winemag.com with you anywhere you go—literally. The cutting-edge design enables readers to view all of Wine Enthusiast Magazine on any mobile device. Go from wine novice to expert with the Wine 101 quick links, get party-guide that include recipes, pairing tips and playlists, plus watch Wine Enthusiast TV videos that get you behind the scenes of world’s top wineries.