Young Wine Drinkers Engage Via Social Media, Love Moscato and Bubbly

Plus wine mobile apps kick-up holiday offerings, and other notes from the world of wine, beer and spirits.

E. & J. Gallo Winery recently commissioned its inaugural Gallo Consumer Wine Trends Survey to capture the current state of Americans’ wine drinking attitudes and behaviors. The survey polled 1,001 frequent U.S. wine drinkers to understand exactly where, when and how Americans are enjoying wine. One trend determined by the survey shows increased social media usage by wine drinkers aged 25–40 years old, who report turning to various networks to engage in conversations about wine. Also, Moscato is in: drinkers under 40 are more than twice as likely to purchase Moscato (22 percent) when compared to 26 other popular varieties (11% on average). To read the full survey, visit www.GalloWineTrends.com.

Wine, beer and liquor delivery apps are stepping up their game this holiday season, seeking to corner their share of the consumer market with a variety of features. Drizly—available in 10 major metropolitan markets—is offering customers a chance to gift wine to friends and family through its mobile site, Drizly.com. Customers choose the desired bottle to gift and enter the recipient’s delivery and email address. The recipient, who must be of legal drinking age, can then set up their preferred time of delivery. Meanwhile, competitor Drync unveiled its Drync Infinite Shelf, a mobile platform for buying online and picking up in-store. The app allows users to scan a wine bottle’s label, which is identified using Drync’s database of more than 3 million labels. Upon purchase, the bottle is shipped to a local retailer, available for customer pickup. Finally, Minibar—which launched in February, 2014—has introduced a pilot program with Absolut Vodka to deliver at-home cocktail kits to its customers in New York City. The Absolut Cosmopolitan and Gimlet kits are available for purchase through the Minibar mobile app, and range in price from $40–60 based on delivery location within the city. Minibar is also available in 10 other cities nationwide.

A new, charity-focused “wine” has hit the market. The sparkling 9Months brand is an non-alcoholic offering of both red and white sparkling wines produced from South Australian grapes. Refrigeration at 0˚C halts fermentation, while no sugar, coloring or flavorings are added. Retailing for $17 a bottle, a portion of 9Months proceeds benefit The March of Dimes charity.

In a report released by Napa Valley Vintners (NVV), nonprofit wine trade association, investments through Auction Napa Valley proceeds served more than 90,000 local residents in 2013. Through an analysis in partnership with csb consulting in Oakland, NVV determined that $5 million granted to its Community Support Fund benefitted 25 nonprofit organizations specializing in community health and children’s education services in Napa County. Overall, 90,199 county residents and 252 classrooms benefitted from improved health services, and volunteer and teacher training.

Screen Awards Committee Chair JoBeth Williams announced that Chateau St. Jean winery’s 2012 Sonoma Coast Chardonnay and Beringer Vineyards’ 2012 Knights Valley Cabernet Sauvignon will be the official wines for the 21st Annual SAG Awards, airing Sunday, January 25, 2015. This is the second year that wines from the Chateau St. Jean winery and Beringer vineyards are being served at the Awards.

Bota Box, producer of the ubiquitous eco-friendly 3-liter box, has introduced its new Bota Brick. Claiming to keep wine fresh for up to four weeks after opening, the Bota Brick—available in 10 different varieties—will hold 1.5-liters and retail for $13.

Published on December 15, 2014
Topics: Wine Trends
About the Author
Joseph Hernandez

Hernandez is a Chicago-based writer and editor obsessed with wine, food and being an oft-misguided know-it-all. WSET certified, his work has appeared in various print and digital publications, including National Geographic's Intelligent Travel blog, Food RepublicModern Luxury's Men's Book and Chef Marcus Samuelsson's blog. When he's not drinking Champagne or funky Loire Valley reds, you can find Hernandez documenting his latest meal or day trip on Instagram.



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