Matchmaker, Matchmaker

Bottlenotes.com masters the science of matching members and fine wines.



Customization is the rage. From the iPod with personalized play lists to cell phones with distinct accessories and ring tones, we live in an age where most products can be tailored to meet our needs.

Now bottlenotes.com is personalizing the wine club experience by offering its members selections based on their personal tastes. Here's how it works: Members fill out an introductory survey which asks everything from food preferences, to amount of sugar and salt intake to how respondents take their coffee. The site then uses an algorithm to match members to the wines they would most likely enjoy.

Once a bottle is received, members are encouraged to rate the wines. Bottlenotes then uses these ratings to further refine the user profile and enables the service to make additional wine selections that match the member's preferences. Assorted memberships from the Explorer's Club to the Kosher Wine Club further address specific tastes, and a "virtual cellar" allows members to keep track of the wines they've sampled, view their friends' notes and get pairing suggestions. Think of it as a customized tasting room that's open 24/7. The Explorer's Club prices start at $45 for a two-bottle shipment (plus $10 shipping).   
 

More Online Exclusive articles:

 

Edit Module
Edit Module

Related Articles

5 Perfect Bottles for Spring

Toast spring eternal with these delicious pours.

Italian Wines with Altitude

Thanks to recent climate change, some of Europe’s most elegant vintages are being produced from the mountainous terrain of northern Italy.

The 5 Most Ridiculous Wine Items

These facepalm-worthy wine products have no business existing.

Classic Wine and Film Pairings

Wine and film are profoundly linked in how one sip or a single scene can whisk your senses away to a wholly different time and place.
Edit Module Edit Module
Edit Module

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Edit Module
Edit Module

Shop

Edit Module
>
Edit Module
Edit ModuleShow TagsEdit Module

Related Web Articles