From Russia, With Love

Russian Standard Original vodka is launching in the U.S.



Some people do things in a big way: In less than 10 years, Roustam Tariko, billionaire founder and chairman of the Russian Standard Company, has cornered 67% of the Russian vodka market with his Original, Platinum and Imperia vodkas. The super-premium Imperia—the only one currently available in the United States—is an incredibly smooth, silky selection with a clean, bready quality that reflects the winter wheat from which it's made.

October 1 was officially declared Russian Standard Day in St. Petersburg. The celebration included Tariko's opening of the new 22,500 bottles-per-hour, $60 million state-of-the-art distillery in St. Petersburg; an announcement that the Russian Standard Original vodka will be launched the U.S. and in other markets worldwide, and a free concert sponsored by Russian Standard Bank in front of the Hermitage in Palace Square. The concert—featuring Andrea Bocelli's first-ever appearance in Russia—was attended by 100,000 people and broadcast live on television. Appropriately grand fireworks and a gala dinner at Yusupov Palace followed.


Have an opinion or question? Email us!


More Online Exclusive articles:

Edit Module
Edit Module

Related Articles

The World's Wine Capital

The vino may flow in Rome, Paris and San Francisco, but in Vienna, they make their own.

7 Wallet-Friendly Wines

These picks will barely make a dent in your holiday budget.

Table and Dining Etiquette Field Guide

Brush up on your dining technique with this guide to trivia, traditions and restaurant pet peeves.

Drink in the New Tree-Trimming Tradition

These pours promise to make decking out your house much more merry.
Edit Module
Edit Module

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Edit Module
Edit Module

Shop

Edit Module
>
Edit Module
Edit Module Edit ModuleShow TagsEdit Module

Related Web Articles