Bill Samuels Jr. To Retire

The president of Maker’s Mark will take on the new role of chairman emeritus for the brand known for its iconic red wax-capped bottles.



Bill Samuels, Jr., who has helmed the Maker’s Mark Bourbon brand for 35 years and the seventh generation to run the family business, will retire on April 15, taking on the new role of chairman emeritus for the brand known for its iconic red wax-capped bottles.

Samuels, 70, will be handing the reins over to his 36-year-old son Rob Samuels, who was appointed chief operating officer in October 2010. The Loretto, Kentucky-based Bourbon distillery is part of Beam Global Spirits & Wine.

“Bill Samuels reinvented the way Bourbon was marketed at a time when the industry needed it most,” said Matthew J. Shattock, president and chief executive officer of Beam Global Spirits & Wine. “He forever changed the Bourbon industry while building Maker’s Mark into a global brand and staying true to his family’s commitment to handcraftsmanship.”

Last summer, Bill Samuels introduced what may become one of his most defining contributions—Maker’s 46, the first new Bourbon from the Maker’s Mark Distillery in 52 years.

“A lot has changed in the spirits industry since we first started selling Maker’s Mark,” said Mr. Samuels. “My career has been an incredible journey and, over the last 43 years, I have always stayed true to my fundamental belief that the most successful way to build Maker’s Mark is one brand fan at a time and to let brand fans become our most influential advocates.” 

Edit Module
Edit Module

Related Articles

Celebrating the Wines of Italy

Look to Italy for some of the most exciting wines available today.

New World Wine Regions Growing Italian Grapes

The New World is increasingly embracing varieties like Sangiovese, Nebbiolo and Montepulciano.

4 Asian-Inspired Cocktail Recipes

These Asian-inspired cocktails add exotic flair to your home bar.

History of Hops in Beer

Here’s what you need to know about the little bud that holds big sway over what you sip.
Edit Module Edit Module
Edit Module

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Edit Module
Edit Module

Shop

Edit Module
>
Edit Module
Edit ModuleShow TagsEdit Module

Related Web Articles