Google Wine Trends

Experimental "Trends" search engine makes wine research a breeze.


Published:

Researching wine trends just got easier. Google has recently added an experimental "Trends" search engine (www.google.com/trends) that allows viewers to pull up data about online wine searches by typing in varietals and key wine words.

Want to know how San Franciscans and New Yorkers compare when it comes to searching for Merlot, Chardonnay, Cabernet Sauvignon and Pinot Noir? Trends reveals that in 2006, San Franciscans searched for the following wines, in order of most popular to least:  Pinot Noir; Chardonnay; Merlot; Cabernet Sauvignon, while New Yorkers searched first for Pinot Noir, then Merlot, then Chardonnay and finally, Cabernet Sauvignon.

How does it work? A Google spokeswoman said the search engine uses IP addresses from server logs, algorithms and geeky techniques to make a best guess about where queries originated. It further charts news events that might reflect the spike though with wine, news had no real impact.

Info buffs will rejoice—the permutations you can enter are endless (and certainly not limited to wine) and a great way to make fun look like work. But, "You probably don't want to write your PhD dissertation based on this information," says Corey Vickrey, Software Engineer for Google Trends. The trends component was still in very early experimental stage and may contain inaccuracies, including data-sampling issues and a variety of approximations that Trends makes use of.

More Online Exclusive articles:

Related Articles

13 Great 2011 Pinot Noirs

California's 2011 Pinot Noirs are complex, focused and vibrant.

Falling in Love with Wine

Writer and director J. Rick Castañeda unleashed his inner oenophile the long and really, really hard way: He filmed his new movie in wine country.

The 27 Best Boxed Wines

Whether hiking, boating or hosting a super-sized summer soirée, these 27 wines are both portable and pour-worthy.

Your Guide to Chilling Wine

Here’s your cheat sheet to pouring at the perfect temperature.

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Shop

>

Related Web Articles