Barrels + Beats
Can music played in the vineyard improve the quality of the wine in your glass? Whether they play classical music from the Age of Enlightenment to the vines or pump hip hop beats directly to the barrels, these pioneering vintners are firm believers that music makes a positive impact on the winemaking process.
“There are numerous studies that show the effect of music on plants, as well as an ASEV [American Society for Enology and Viticulture] published study of the effect of music on yeast fermentations,” says Greg La Follette, winemaker for La Follette Wines in Sebastopol, California. “I do believe that music can affect wine in many ways, including how workers perform around vines.”
If the notion strikes a chord, read on: Wine Enthusiast talked to five winemakers who are actively exploring music’s relationship to wine.