Is Your Wine a Fake?

The Wine Enthusiast guide to safeguarding your cellar.


The recent trial and conviction of counterfeiter Rudy Kurniawan sent a ripple of panic through the wine world. While there’s no denying fraud is a real and growing problem, the odds you’ll buy a bogus bottle still remain very slim. To ensure you don’t get duped—and to stem your fears—we turned to Maureen Downey, founder of San Francisco-based Chai Consulting, and a leading expert in wine appraisal and authentication. Here’s what you need to know about this nefarious trade and how to protect yourself from swindlers. 

The Usual Suspects

The most counterfeited bottles are rare collectibles from top vintages. “Think large-format, first-growth Bordeaux from the 19th and 20th centuries,” says Downey. Burgundies from Domaine de la Romanée-Conti or Henri Jayer, as well as Italian selections from producers like Angelo Gaja are also common targets. California superstars like Screaming Eagle get tampered with, too.

The Countermeasures

Today’s antifraud tech includes a return to the traditional metal wire netting on Rioja bottles (right) to more sophisticated deterrents like Prooftag, which traces a bottle’s origin with a unique ID. Unfortunately, these methods aren’t perfect. “There are currently no foolproof devices,” says Downey. “I find many that are close, but most do not address all the aspects of the bottle at once.” In short: Don’t rely entirely on them. 

Your Wednesday Night Wine Is Fine 

It’s expensive to build a fake bottle. So to make money, frauds generally replicate wines that fetch several—if not hundreds of—thousands of dollars. And while an $80 price tag on a Napa Cabernet Sauvignon may make you cringe, chances are you’re only a victim of your good taste.

Doubt The Discount

If you’re always looking for specials that promise big savings, Downey suggests coughing up the extra dough may ensure the wine’s authenticity. “If you believe you can buy a high-demand wine at a huge discount, you’re often getting exactly what they cost—and that means less-than-authentic bottles,” she says. “If a deal is too good to be true, it is.”

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