Luxe Life: Michelin Food & Travel

Michelin and a Canadian luxury tour operator kicked the expert travel guidance concept up a notch.


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For years, discerning travelers making the Grand Tour of practically anywhere carried two slim volumes affectionately known as the Green Guide and the Red Guide. These were, of course, the Michelin Guides, and they famously provided starred rankings of what to see (green) and where to eat and find lodging (red). They still do, but last July, Michelin and a Canadian luxury tour operator kicked the expert travel guidance concept up a notch with the debut of Michelin Food & Travel Presented by Roadtrips. The service offers private tours that focus on unique food experiences. “The whole premise is introducing people to a region through a food culture,” explains Shannon Guihan, managing director. “That means not only Michelin-rated chefs, but local food artisans and kitchen experiences in which you watch or participate with chefs and then eat. We create a one-off experience [that] the travelers can’t do by themselves.” Roadtrips staff customize your wine and food itinerary— with or without a full-time professional guide, depending on your preference. The Winnipeg-based tour operator also books four-star lodging and transport through the countryside via private luxury car, typically Porsche or Ferrari. The service launched with itineraries in France and has plans to expand to Italy, Spain and other destinations. Prices average $1,000 a day (not including airfare) but can go as high as your wallet allows. For infomation or sample itineraries, call 877.304.2501 or visit michelinfoodand travel.com

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