Vinexpo's Global Study

Vinexpo, together with the International Wine and Spirit Research team, tracked the evolution of wine in the U.S. and internationally.


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Despite the tumultuous economic state—bruised bank accounts and unemployment, anyone?—Americans still like to drink, and aggressively. This according to a new study conducted by the International Wine and Spirit Research group together with Vinexpo—a wine and spirits exhibition held every two years in Bordeaux, France.

To celebrate the 30-year-anniversary taking place on June 19–23, Vinexpo commissioned the research group to track the evolution of wine in the U.S. and internationally from 2005 to 2009 and project what the next five years will look like. They presented their findings earlier today at the Four Seasons Hotel in Manhattan.

“Within the next 10 years, wine consumption in the Unites States will have increased three times faster than the global averages,” said Robert Beynat, chief executive of Vinexpo.

Over the last five years, American light wine consumption has surpassed that of France, making it the 2nd largest consumer country worldwide of still light wines, right behind Italy. By 2012, they project that America will move to the number one spot.

And that’s not the only area of growth, according to IWSR and Vinexpo: Between 2005 and 2009, the U.S. experienced a 10.7% increase of imported wines consumed by volume, accounting for 27.8% of all volumes of wine consumed in the U.S. They forecast that this trend will continue through 2014. In 2010, wine consumption grew in the U.S. and by 2014 it’s projected to further increase by 9.35%.

Top suppliers of wine to the U.S. market include Italy, Australia, France and Chile, but Argentina shows the most growth, with a 114.13% increase from 2005 to 2009. Those importing American wine include U.K., which increased by 29% increase from 2005 to 2009, followed by Italy and Canada.

In the spirits category, American consumption of spirits reached 182.56 million 9-liter cases, up 10% in 2009 compared with 2005. It’s the leading consumer nation of Tequila, Bourbon, liqueurs and Cognac.

When it comes to wine production trends internationally, both France and Italy decreased production from 2005 to 2009, while China experienced significant growth and is projected the increase by 77.11% in 2014. Top wine exporters Italy and Australia experienced grow from 2005 to 2009, but France decreased their exports by 1.14%. By 2014, Vinexpo projects that Italy will take the top exporter spot.

For the complete study, click here.

Vinexpo will take place in Bordeaux from June 19-23. For more information, visit vinexpo.com.

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