Hot Blooded

The undying vampire craze hits the beverage market.


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From Bram Stoker’s seminal Dracula to Anne Rice’s gothics to TV’s “Buffy,” vampires refuse to die. Now they’ve gotten a shot in the arm from HBO’s “True Blood” series and the crazy popular Twilight books and films. Fans of the undead who long to drink like an immortal can sip something perhaps more enticing than blood by filling their chalices with a sanguine soft drink, energy potions, coffee, beer, wine or spirits.

Tied to the eponymous series, Tru Blood—a “synthetic blood nourishment beverage”—is a satiate soft drink made from blood oranges. The snarky ad campaign invites vamps and vampires to “Suck on This.” With a caffeine jolt to wake the dead, Vamp Energy Drink rejuvenates with a potent mixture of taurine, ginseng and guarana. Or fill your veins with Blood Energy Potion, which boasts the scarlet color, consistency and mouthfeel of the real stuff–and is packaged in a plasma IV pouch.

After climbing out of the coffin, Draculas can start the night off with Vampire Coffee (can be purchased online at wickedwinesonline.com) in a nocturnally dark roast. Later in the evening, sip the blood of the vine from Paso Robles Vampire Vineyard, (also see wickedwinesonline.com)  which produces not only Cabernet, Merlot, Syrah and Zin but rosés and whites as well. Beer lovers can take heart: British brewer St. Austell released Bucket of Blood Ale as a Halloween treat.

To quench the old blood lust, shake up a few cocktails like Casket Cooler, Gangrene and Blood Drop with RedRum (“murder” spelled backwards; referencing the classic horror film The Shining), 70-proof tropical flavored rum. Finally, for a really Bloody Mary, shake it up with Vampyre Vodka, an intoxicating, “wickedly smooth” crimson-hued spirit.

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