Graffiti in Label Designs
A label gets graffitied.
The new generation of young winemakers and drinkers are bent on making the wine world not only more accessible and more fun, but actually cool—and this bottle featuring the work of legendary graffiti artist Cope2 is a colorful sign of this welcome shift. In collaboration with 67Wine store in New York City, Bronx-born Cope2 created a work for this limited bottling of Bodegas Luzón’s 2009 La Caldera, a blend of Tempranillo, Cabernet Sauvignon and Monastrell from Jumilla in Spain. Whether you like the juice or not, the label reminds us we’re trending toward a less stuffy era in wine.