Fashionable Wine

New Italian wines to showcase Italy's sense of cutting edge style.


Published:

From Click Wine Group, the Seattle-based importer that brought America Fat Bastard (France), Mad Dogs & Englishmen (Spain) and most recently Root 1 (Chile), comes yet another concept wine: Bootleg, a fivesome of cleverly packaged vini from the boot and leg of Italy.

 Keen to demystify wine by using simple labels and fun, pronounceable names, Click founder and CEO Peter Click, who specializes in importing Australian wines, says Bootleg fits into Italy's image of a country known for fashion, design and fast cars. So it was against the backdrop of New York's Fall Fashion Week that Click launched the Bootleg collection, complete with a Meatpacking District fashion show featuring couture and ready-to-wear items from 20-year-old, up-and-coming designer Holly Kristen.

 "Italy's great wines are synonymous with romance, picturesque villas and rolling vineyards displayed on dated labels. Missing has been Italy's reputation for cutting edge fashion, racy cars and amazing architecture. We feel Bootleg represents Italian wines with a refreshing new look," said Click in announcing the wines.

 The wines—a Sauvignon Blanc, Pinot Grigio, Chianti, Grand Tuscan and Southern Blend—are all outfitted in shrink wrapping that looks like leather. A faux zipper runs the length of each bottle, which sports a mock "Made in Italy" label.

 The estates that produced the wines are Tenuta Setten (Pinot Grigio), Trevisiol Estate (Sauvignon Blanc), Castello Sonnino (Chianti); Terre Del Grico (Southern Red) and Villa Trasqua (Grand Tuscan). Suggested price for the first four is $15; the Grand Tuscan will sell for $20.     

Related Articles

5 Tips for Storing Opened Wine

These are the best ways to preserve the last few glasses of your open bottle.

Napa's Unsung Whites

Though often overshadowed by the region’s big reds, Napa Valley’s top white wines shouldn’t be overlooked.

5 Spring Wines to Sip On

Our editors handpicked the perfect wines to help you mark these glorious rites of the season.

Vinitaly 2014: Natural Wine Continues to Trend

Italy’s massive wine trade fair continues to see an uptick in attendance.

Add your comment:

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

>

Related Web Articles