José Ferrer Sala Honored

Freixenet Visionary Honored in New York.


Published:

Fifty years ago, inward thinking cava producers told a young and eager José Ferrer that he was spinning his wheels thinking about exporting his family's Freixenet cava. "Outside of Spain you'll never sell a single bottle of cava," he was warned.

Convinced that the world was his oyster, Ferrer ignored those warnings, and by 1957 Freixenet first appeared on a store shelf in New Jersey. By the 1980s, a decade after Ferrer had spearheaded the introduction of Freixenet's famous black frosted bottle, the company was exporting more than 5 million cases of cava per year to more than 50 countries. Since then, Freixenet has secured its position as the number one selling cava in the United States.

With a long list of accomplishments to his name, the 81-year-old Ferrer, now an honorary president with the Freixenet Group, was named Business Leader of the Year for 2006 by the Spain‑U.S. Chamber of Commerce. At an awards ceremony held September 28 in New York, Ferrer received his award and then proposed a toast to ongoing strong business relations between Spain and the U.S. 


Have an opinion or question? Email us!


More Online Exclusive articles:

Related Articles

Graffiti in Label Designs

A label gets graffitied.

5 Tips for Storing Opened Wine

These are the best ways to preserve the last few glasses of your open bottle.

Napa's Unsung Whites

Though often overshadowed by the region’s big reds, Napa Valley’s top white wines shouldn’t be overlooked.

5 Spring Wines to Sip On

Our editors handpicked the perfect wines to help you mark these glorious rites of the season.

Add your comment:

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

>

Related Web Articles