Striking Gold

Château d'Yquem and Dior Create New Luxury Skincare Product.



The legendary vines of Château d'Yquem are reputed to have extraordinary vigor and regenerative power, along with roots that dig deeper than any others. And the wines undeniably have the ability to age for decades while retaining their vitality—the winery dates back to 1593, and top shops stock bottles a century old and more. Perhaps that's why Christian Dior turned to Château d'Yquem for a new skincare product, L'Or de Vie ("Gold of Life"), based on the winery's golden elixir. Scientists at Dior claim to have discovered a special substance in the Sauvignon Blanc vines on the estate; they harvest select vines by hand and age them for six months before extracting 10 molecules, which they transform in the lab into a potent antioxidant formula including Myobenol C and Resveratrol Trimer. The final polyphenol-rich products—La Crème and L'Extrait—are packaged in gold-tone containers housed in clear glass, like rare treasures. And they're priced like them, too, at $320 and $350, respectively. Of course, for that amount, you could pick up a half bottle of the exceptional 2001 vintage of Château d'Yquem—and actually drink the stuff, not slather it on your skin.      

Online Exclusive articles:

 

Edit Module
Edit Module

Related Articles

5 Perfect Bottles for Spring

Toast spring eternal with these delicious pours.

The 5 Most Ridiculous Wine Items

These facepalm-worthy wine products have no business existing.

Classic Wine and Film Pairings

Wine and film are profoundly linked in how one sip or a single scene can whisk your senses away to a wholly different time and place.

The 10 Greatest Wine Movies of All Time

Our picks for films that celebrate the world of wine, from sip to story.
Edit Module Edit Module
Edit Module

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Edit Module
Edit Module

Shop

Edit Module
>
Edit Module
Edit ModuleShow TagsEdit Module

Related Web Articles