Striking Gold

Château d'Yquem and Dior Create New Luxury Skincare Product.



The legendary vines of Château d'Yquem are reputed to have extraordinary vigor and regenerative power, along with roots that dig deeper than any others. And the wines undeniably have the ability to age for decades while retaining their vitality—the winery dates back to 1593, and top shops stock bottles a century old and more. Perhaps that's why Christian Dior turned to Château d'Yquem for a new skincare product, L'Or de Vie ("Gold of Life"), based on the winery's golden elixir. Scientists at Dior claim to have discovered a special substance in the Sauvignon Blanc vines on the estate; they harvest select vines by hand and age them for six months before extracting 10 molecules, which they transform in the lab into a potent antioxidant formula including Myobenol C and Resveratrol Trimer. The final polyphenol-rich products—La Crème and L'Extrait—are packaged in gold-tone containers housed in clear glass, like rare treasures. And they're priced like them, too, at $320 and $350, respectively. Of course, for that amount, you could pick up a half bottle of the exceptional 2001 vintage of Château d'Yquem—and actually drink the stuff, not slather it on your skin.      

Online Exclusive articles:

 

Edit Module
Edit Module

Related Articles

Bust Out of the Burgundy Box

Burgundy may be an Old World classic, but that doesn’t mean the other items on the table have to be.

2012 California Pinot Noir: A Year of Plenty

California’s 2012 vintage was almost too easy. Our West Coast editors weigh in on the best Pinot Noirs of the year.

46 Top Rated Champagne and Sparkling Wines

The holiday season signals one thing: Time to break out the bubbles.

Top Cellar Selections 2014

The year’s best collectible wines.
Edit Module
Edit Module

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Edit Module

Shop

Edit Module
>
Edit Module
Edit Module Edit ModuleShow TagsEdit Module

Related Web Articles