Striking Gold

Château d'Yquem and Dior Create New Luxury Skincare Product.



The legendary vines of Château d'Yquem are reputed to have extraordinary vigor and regenerative power, along with roots that dig deeper than any others. And the wines undeniably have the ability to age for decades while retaining their vitality—the winery dates back to 1593, and top shops stock bottles a century old and more. Perhaps that's why Christian Dior turned to Château d'Yquem for a new skincare product, L'Or de Vie ("Gold of Life"), based on the winery's golden elixir. Scientists at Dior claim to have discovered a special substance in the Sauvignon Blanc vines on the estate; they harvest select vines by hand and age them for six months before extracting 10 molecules, which they transform in the lab into a potent antioxidant formula including Myobenol C and Resveratrol Trimer. The final polyphenol-rich products—La Crème and L'Extrait—are packaged in gold-tone containers housed in clear glass, like rare treasures. And they're priced like them, too, at $320 and $350, respectively. Of course, for that amount, you could pick up a half bottle of the exceptional 2001 vintage of Château d'Yquem—and actually drink the stuff, not slather it on your skin.      

Online Exclusive articles:

 

Edit Module
Edit Module

Related Articles

Napa’s Secret Zinfandel Treasures

Amid a sea of Cabernet, the Valley’s Zinfandels have a deep-rooted history worth rediscovering.

Wine is Where the Heart Is

Argentina's Must-Try Wines

These must-try wines lie at the heart of the country’s success.

America's Top 40 Under 40 Tastemakers

While countless young tastemakers strive for the slam dunk, here are the 40 that caught our eye in 2015.
Edit Module Edit Module
Edit Module

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Edit Module
Edit Module

Shop

Edit Module
>
Edit Module
Edit ModuleShow TagsEdit Module

Related Web Articles