Striking Gold

Château d'Yquem and Dior Create New Luxury Skincare Product.


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The legendary vines of Château d'Yquem are reputed to have extraordinary vigor and regenerative power, along with roots that dig deeper than any others. And the wines undeniably have the ability to age for decades while retaining their vitality—the winery dates back to 1593, and top shops stock bottles a century old and more. Perhaps that's why Christian Dior turned to Château d'Yquem for a new skincare product, L'Or de Vie ("Gold of Life"), based on the winery's golden elixir. Scientists at Dior claim to have discovered a special substance in the Sauvignon Blanc vines on the estate; they harvest select vines by hand and age them for six months before extracting 10 molecules, which they transform in the lab into a potent antioxidant formula including Myobenol C and Resveratrol Trimer. The final polyphenol-rich products—La Crème and L'Extrait—are packaged in gold-tone containers housed in clear glass, like rare treasures. And they're priced like them, too, at $320 and $350, respectively. Of course, for that amount, you could pick up a half bottle of the exceptional 2001 vintage of Château d'Yquem—and actually drink the stuff, not slather it on your skin.      

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