Tree of Life

The spirit of Africa’s marula fruit goes far beyond the glass.



The marula tree has figured strongly in African lore for centuries—as aphrodisiac, as medicine, as good luck charm for hopeful parents. A tall, umbrella-shaped tree, which reaches heights of over 50 feet, the marula bears a small fruit, the size of a plum, packed with Vitamin C and delicious lychee-like flavor. It has been eaten by African tribes people for thousands of years, and has also been brewed into beer.

Migrating elephants are drawn to the fermenting fruit too, though tales of drunken animal rampages are more fiction than fact. Most people outside of Africa know the fruit as the key ingredient to Amarula Cream, straight up, on the rocks, or mixed into a cocktail.

Enter the The Amarula Trust, a South African charity organization supporting the indigenous people in South Africa and Kenya who make a living harvesting marula. The trust’s main initiative is to protect the ecological balance of the trees’ native lands by regulating harvest; workers via the trust enjoy the benefit of sponsored daycare centers for their children and educational scholarship opportunities, including training to become a game park ranger. Elephant conservation programs are also at the top of the list. Amarula Cream Liqueur is the largest single purchaser of marula fruit, and the trust’s mission, “Sustaining Communities and Conscious Conservation,” is supported by every bottle purchased.

To learn more about the trust, go to amarulatrust.com . To order Amarula Cream and for Amarula cocktail recipes, click here.

Edit Module
Edit Module

Related Articles

Your Guide to Saké and Skiing in Japan

Studded with breweries, restaurants and world-class skiing, Niigata Prefecture is a Japanese winter wonderland.

Wine Lover's Guide to New Zealand's Waiheke Island

Here’s your gourmet guide to the untamed wine region 20 minutes from Auckland.

Funk it Up: A Guide to Santa Barbara’s Hottest Neighborhood

Santa Barbara's Funk Zone is a strollable city neighborhood with every block lined with tasting rooms and top eateries.

Back to School: The 26 Best College Bars

School’s back in session, but you don’t have to hit the books to bar-hop in the nation’s top college towns.
Edit Module
Edit Module

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Edit Module
Edit Module

Shop

Edit Module
>
Edit Module
Edit Module Edit ModuleShow TagsEdit Module

Related Web Articles