Big Red

Christina Hendricks, brand ambassador, Johnnie Walker.


Published:

It’s difficult not to objectify Christina Hendricks—after all, the redheaded beauty is almost as well known for her curvaceous figure as for her expert portrayal of Joan Holloway on AMC’s critically acclaimed series, Mad Men. When not turning heads on the red carpet, Hendricks sips Scotch as a brand ambassador for Johnnie Walker. We sat down with Hendricks to discuss Scotch, spirits and food pairings and Hendricks’ “guilty pleasures.”

Wine Enthusiast: How did you get involved with Johnnie Walker?
Christina Hendricks: I wrote an article that said I was intrigued by men who ordered Scotch...that I thought it was sexy. [Johnnie Walker] called and said, ‘Wouldn’t it be fun to talk about Scotch and learn about the process of making it?’ So I got involved with it, involved in educating people about Scotch. And I get to come to fun events.

WE: What do you drink at home on a typical night?
CH: I’ll have a wine that goes with dinner, but generally if I sit down to watch a movie or if we have guests over, we’ll have a little Johnnie Walker Green on the rocks. That’s my favorite. I definitely have learned more about Scotch, and my husband [Geoffrey Arend] is a big Scotch drinker.

WE: What is your ultimate spirits and food pairing?
CH: We did a whole dinner with food and cocktail pairings. I would say the [Johnnie Walker] Gold works so well on its own and with desserts. It’s light, with caramel, vanilla [notes]. It’s nice to sip a little bit chilled with sweets.

WE: Do you have any guilty pleasures?
CH: Oh God, cheese. Any kind of cheese. I have every kind, I don’t care. I love me some Humboldt Fog, any kind of triple cream. The creamier, the better. I love it.

WE: We hear you are a big music fan. What’s on your playlist right now?
CH: I was just discussing with Jon [Hamm] the other day how Arcade Fire is so great. Recently, I made an ’80s playlist, listening to a little Sheena Easton. Who doesn’t love Sheena Easton?

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Reader Comments:
Oct 14, 2011 03:37 pm
 Posted by  barolojosh

Wow! What a waste of space. Giving Hendricks 5 questions in which she mostly just schills for Johnny Walker dumbs down WE. This interview has very little to do with fine spirit appreciation. Thanks for exhibit 1: corporate America objectifying women as sex objects to sell product. And that picture, Wow! Is it just me or does she look really sad, something halfway between "Who's Afraid of Virginia Wolf," and a woman in an abusive relationship? Thanks.

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Oct 17, 2011 08:50 am
 Posted by  Akorman

Dear Josh,
Thank you for your comment. Christina had limited time to talk shop with me, but despite the brevity of the interview, I was happy to have had the chance to highlight her interest in spirits. After all, whiskey is still largely conceived of as a 'man's drink' by the general population (not to mention corporate America)--though this perception is changing. Data shows that women are increasingly emerging as knowledgeable, passionate whiskey consumers, and how refreshing it is to have such a talented actress, one who deals with endemic misogyny in her part on Mad Men, talk about her love of the dram. If Hendricks' role was merely to 'schill' for Johnnie Walker, I suppose they would have capitalized on her image and utilized it in their marketing/ad campaigns. I think selecting Ms. Hendricks as a brand ambassador was a clever choice on Johnnie Walker's part, and I thought our readers might like to know about it. I appreciate hearing your take on it as well.

Oct 17, 2011 09:12 pm
 Posted by  marituluful

I greatly disagree with Barolojosh's brash and rude remarks of this interview. I'm a big fan of Johnnie Walker and had no idea Christina Hendrick's was the brand ambassador, which makes it even better. Thanks for highlighting this! I'm also eager to try Humboldt Fog with a little Johnnie Walker Green on the rocks :o).

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