Luxe Life: Vintage Wine Shop

This chic boutique combines fine wine and technology for the ultimate retail experience.



Atlantic City’s Borgata Hotel and Casino may be celebrated for its blackjack tables and A-list entertainment like Stevie Wonder and John Mayer, but its new shop, Vintage, is becoming a favorite for casino-goers who want to spend their winnings on wine. Located within the luxe Shoppes at The Water Club, the chic wine boutique offers over 200 high-end labels, including prestigious bottlings like Vega Sicilia’s 1999 Unico, and an Enomatic wine preservation and serving system. To use, guests swipe a prepaid card to access the 32 bottles on tap, enabling them to pinpoint their preferences before strolling the casino floor with their pour. Under the helm of Borgata’s wine director, Anjoleena Griffin-Holst, patrons receive the same passionate guidance as they would while dining at any of Borgata’s fine restaurants, thanks to the in-store sommelier. Vintage further encourages wine perusal by providing iPads and a NextStep touchscreen kiosk—allowing guests to search the shop’s inventory by variety, country, producer and price. “We believe that wine should be upscale, not uptight,” says Griffin-Holst. “People know what they like, and by engaging them in a conversation it allows the team to help them sip into something comfortable.”

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