Timbaland Toasts His New Liqueur

The rapper and record producer launches a new vodka-and-white-wine spritzer.


Published:

It’s clear Grammy Award-winning producer Timbaland knows what it takes to make a hit record, having worked with a dizzying long list of chart-topping talent, from Missy Elliot and Justin Timberlake to Jay-Z and Beck. But can the 40-year-old translate that success to the spirit world? The hip-hop star has little doubt, and is entering the marketplace with his LeSutra Sparkling Liqueur, a ready-to-drink vodka-and-white-wine spritzer.

WINE ENTHUSIAST: Are you a cocktail or wine connoisseur?
TIMBALAND: I’ve always been a fine wine and spirits lover, but I’m more of the occasional drinker. I like a nice glass of Opus One or Silver Oak with dinner every now and then.

W.E.: How did you get involved with LeSutra?
T: My wife and I sat down with Tom Bruno, one of the co-founders of Grey Goose, Ryan Rosenberg of Ginger Wine & Spirits and marketing experts Adam Berkowitz and Jonathan Webb about coming up with a unique, ultrapremium spirit. I realized that there’s a void in the premium spirits arena for women. LeSutra is a sparkling liqueur infused with premium vodka and is the first of its kind to have four different flavors [blueberry, peach, grape and strawberry]. There’s no mixing necessary. Everything you need comes in one bottle.

W.E.: You mentioned that grape and strawberry are your favorites. Did you develop the flavors?
T: I’ve been involved in the whole process. The concept, the name, the flavors—it was a team process. I’ve learned so much and can’t wait for everyone to enjoy the fruits of our labor.

Related Articles

7 National Tequila Day Cocktails

Rethink the blended margarita with these Tequila libations.

Q+A: Charlie Papazian on Homebrewing

To celebrate two of our favorite summer pastimes—making and drinking beer—we chat with Charlie Papazian, author of the DIY beer bible, The Complete Joy of Homebrewing.

The Perfect Pinot Grigio Pairing

Match your favorite summertime wine with this tasty grilled wonder from Ralph Scamardella, chef at Lavo NYC.

California Approves New Malibu Coast AVA

Plus other news and notes in the world of wine, beer and spirits.

Subscribe

You can unsubscribe at any time. View an example of our newsletter.

Shop

>

Related Web Articles