Prowein 2014 Attracts Big Crowds

More than 48,000 wine professionals attended the special 20th anniversary of the wine-and-spirits event, which featured many lesser-known yet promising varieties.


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Wine grapes you may never have tasted (and perhaps can’t even pronounce) were rampant at this year’s Prowein—the world’s most comprehensive wine-trade fair, held in Düsseldorf, Germany, on March 23–25.

More than 48,000 wine professionals poured into the Messe Düsseldorf exhibition center to celebrate the special 20th anniversary of the annual event and to sip some 6,700 wine and spirits offerings—many of which will hit the market for consumers to taste this year and beyond.

Buyers particularly lined up to taste wines made from esoteric varieties, including Greece’s indigenous Limnio and Xinomavro grapes, Turkey’s Öküzgözü, Kalecik Karasi and Bo─čazkere, and the Rara Neagra grape, unique to Moldova—a country that has recently invested in state-of the art vineyard equipment designed to help sell wines to the West. Since 2006, its wines were twice embargoed by its major market, Russia.

Professionals also packed into the dozens of classes on offer. One especially popular seminar covered the process of choosing and the legalities of importing a wine.

Founded in 1994, the show has become an industry powerhouse, with thousands more wine producers and buyers attending every year. To mark its history, Prowein, in conjunction with marketing and research strategist Wine Intelligence, will release a report in April purported to reveal a snapshot on the future of the wine world. Until then, bring on more indigenous grapes. 

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