Wine Enthusiast Magazine / October 2006 / Wine Enthusiasts Support Breast Cancer Awareness

Wine Enthusiasts Support Breast Cancer Awareness

A love of wine can make a difference.

October is National Breast Cancer Month. For more than 20 years, National Breast Cancer Awareness Month has educated women about early breast cancer detection, diagnosis and treatment. Wine Enthusiast Companies lent their support to this noteworthy cause with their annual participation in the Making Strides Against Breast Cancer walk in Westchester County, New York on October 15—a walk that raised over $1.2 million.

Want to do your part? Read on for ways wine enthusiasts can help this worthwhile cause.

 

Toast a Cure: For each purchase of the new, limited edition Pink 'O' Champagne glasses, Wine Enthusiast is donating 15% of the proceeds to the Living Beyond Breast Cancer Foundation. The first stemless Champagne glasses of their kind, they're just $21.95 for a set of 2. Another great item benefiting breast cancer awareness is back by popular demand: Riedel's limited edition Pink 'O' stemless wine glass. This colorful glass is deepest pink at the bottom with the color fading as it goes up. $19.95 for a set of 2. wineenthusiast.com

 

 

Pop a Cork: For every bottle of Five Rivers wine sold during the month of October, $1 will be donated to the National Breast Cancer Foundation. The donation is guaranteed to be at least $30,000 on a national basis. Five Rivers, which features a series of Goddess images on bottles of its Central Coast wine from California, is working with participating restaurants and retailers to promote the program as an effort to "Save A Local Goddess." Restaurant waitstaff supporting the effort will sport pink buttons that say "Save A Goddess. Ask Me How." Retail stores will have a similar pink-themed ribbon hanging from bottles and shelves, and atop special Five Rivers case displays explaining the program. Wine Enthusiast's reviews of Five Rivers can be accessed here. fiveriverswinery.com

 

 

Eat Some Chocolate: Chocolatier RICHART is getting involved in 2006 Breast Cancer action. In order to support

this cause, Michel Richart has created an original chocolate: Pink Ribbon Ballotin. Dark chocolate surrounds a multi-layered interior filled with red berry coulis & mango and passionfruit ganache. Exclusively sold until October 31. $33, richart-chocolates.com

 

 

Think Pink: Continuing its steadfast commitment to raising money for breast cancer research and education, Click Wine Group will donate a portion of the proceeds from each bottle of Fat bastard wines sold through October to aid in finding a cure for breast cancer. Click Wine Group has already raised $150,000 for the cause to date and will add to that impressive figure by donating 25 cents for every bottle of Fat bastard sold both in restaurants and retail locations, up to $75,000. For the donation period, Fat bastard wines will be easy to spot on the shelf wearing the special "Fat bastard continues the fight" necker with an attached pink ribbon pin for consumers to wear and display their support for this significant cause. Wine Enthusiast's reviews of Fat bastard can be accessed here. fatbastard.com

 

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