When Bob Broderson was preparing to plant berries in the 1970s, he found the local sources for canes expensive and began looking for an alternative. One day he was driving near Guerneville, showing his wife where he'd grown up, when he spotted what he thought were raspberries. He stopped and approached the farmer, a man in his 80s, who offered to dig up some canes. As Broderson was leaving with his fortuitous gift, he asked what kind of berries they were.
"I don't know," the farmer said, "they're just Sonoma everberries." The name stuck and became the berries that built Bob's Berries reputation. The berries are similar to raspberries but darker red and very perishable. Bob died in May of 1997, and his daughter Ceclie Kraus now runs the family business. Over the years she has tried to discover the variety of her father's everberries but has never seen a similar one.