To the list of well-known Grüner Veltliner producers such as Sonnhof and Pfaffl can now be added—von Strasser?
Yes. On August 29,
He might be right. Says Karen Ross, president of the California Association of Winegrape Growers, “Growers have tried a lot of things, but I have never, ever talked to one who has Grüner. I don’t even think the nurseries have it.”
“I choose Grüner because of my Austrian ancestry,” von Strasser adds. The grape is the most widely grown in
Rudy von Strasser at Diamond Mountain winery.
Von Strasser acknowledges his experiment with Grüner is something of a risk. “I don’t know if it will make great wine on
But will lovers of real Austrian “Gru-Vee” accept one from Napa Valley? “I think consumers will be very curious about it,” Granoff, the wine merchant, predicts. “But whether they’ll purchase a second time will depend on the wine’s style. They like a dry, unoaked wine, with character and personality and big, bright acidity.” Most of his customers spend between $12 and $25 for a bottle of good Grüner, Granoff notes.
Von Strasser says his Grüner will be unoaked. As for price, he’s a bit less sure. “Mid-twenties, high twenties? I don’t know. The market will dictate the price.”
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