E&J Gallo announced last Friday they have purchased the Las Rocas brand of Spanish wines from European Cellars, the U.S. representative of the Bodegas San Alejandro cooperative, in Spain’s Zaragoza region.
As Las Rocas’s marketer and distributor, Gallo will bring in two Garnachas, one for $12 and a Vinas Viejas (old vines) for $18, starting in April. A spokesman for Gallo said, “We’re excited about Spain in general and we think Garnacha has a promising future and tremendous value,” and added, “This is an extension of our footprint in Spain.” Gallo already imports Bodegas Martin Codax, a Rias Baixas Albarino that retails for $15.