ProWein Preview

More than 36,000 visitors are expected to attend the international wine and spirits trade in Düsseldorf, Germany this weekend.

ProWein 2011, an international fair for the wine and spirits trade, will be held this weekend, March 27-29, at the fairgrounds in Düsseldorf, Germany. 

More than 36,000 international visitors are expected to attend the grand event, which will feature more than 3,500 exhibitors are planned, including nearly 800 from Germany, followed by strong showings from Italy, France, Austria, Spain and Portugal.

In addition to wine, more than 300 companies will offer spirits, ranging from well-known classics to country-specific treasures and unusual new products.


The event highlights include:
•    A central “Tasting Zone,” featuring more than 1,000 wines.
•    “Wine’s Best Friends,” is a special exhibition of selected delicacies to pair with wine and spirits.
•    “Culinary Cocktails” at The FIZZZ-Lounge, in which the Meninger publishing house will showcase bar trends as well as classic and modern cocktails paired with appetizers.
•    “Pinot Trio,” in which the German Wine Institute DWI will illustrate the differences between Pinot Blanc, Gris and Noir.
•    “Down2Earth,” an exhibit featuring seminars about growing regions in the so-called New World, including Argentina, California, Chile, New Zealand and South Africa.

Among the emerging trends industry experts see from ProWein exhibitors:
•    More exhibitors are offering sustainable, ecologically aware wine cultivation.  
•    Double-digit growth in wines from “New World” regions in key markets such as North America, Scandinavia, Germany and Asia.
•    Germany’s wine producers are actively targeting Asia’s largely untapped, “up-and-coming wine nations,” particularly China. Meanwhile, Japanese consumers are buying fewer German wines, as Australia and California wines have flooded the market there.

Published on March 22, 2011