Timbaland Toasts His New Liqueur

The rapper and record producer launches a new vodka-and-white-wine spritzer.

It’s clear Grammy Award-winning producer Timbaland knows what it takes to make a hit record, having worked with a dizzying long list of chart-topping talent, from Missy Elliot and Justin Timberlake to Jay-Z and Beck. But can the 40-year-old translate that success to the spirit world? The hip-hop star has little doubt, and is entering the marketplace with his LeSutra Sparkling Liqueur, a ready-to-drink vodka-and-white-wine spritzer.

WINE ENTHUSIAST: Are you a cocktail or wine connoisseur?
TIMBALAND: I’ve always been a fine wine and spirits lover, but I’m more of the occasional drinker. I like a nice glass of Opus One or Silver Oak with dinner every now and then.

W.E.: How did you get involved with LeSutra?
T: My wife and I sat down with Tom Bruno, one of the co-founders of Grey Goose, Ryan Rosenberg of Ginger Wine & Spirits and marketing experts Adam Berkowitz and Jonathan Webb about coming up with a unique, ultrapremium spirit. I realized that there’s a void in the premium spirits arena for women. LeSutra is a sparkling liqueur infused with premium vodka and is the first of its kind to have four different flavors [blueberry, peach, grape and strawberry]. There’s no mixing necessary. Everything you need comes in one bottle.

W.E.: You mentioned that grape and strawberry are your favorites. Did you develop the flavors?
T: I’ve been involved in the whole process. The concept, the name, the flavors—it was a team process. I’ve learned so much and can’t wait for everyone to enjoy the fruits of our labor.

Published on November 28, 2012
Topics: Celebrity
About the Author
Alexis Korman
Contributing Editor

Currently based in New Orleans, Korman joined Wine Enthusiast as an editor in 2010 and has been authoring trends-driven travel, wine, cocktail and food content for over a decade, including work for publications like New York Magazine, Fodors.com, The Travel Channel, Premier Traveler, Time Out New York, Chicago Tribune and amNY. In addition to her role with Wine Enthusiast, she’s a short fiction writer, and is co-founder of Big Easy ‘Bucha—an artisanal kombucha beverage company that gives back to food charities in New Orleans. Email: akorman@wineenthusiast.net

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