Fifty Shades of Grey Beer in Production

Plus G.H. Mumm sponsors the Kentucky Derby, and other news and notes in the world of wine, beer and spirits.

Headlines


In anticipation of the release of the Fifty Shades of Grey movie, Scottish craft brewery Innis & Gunn has revealed their own beer, inspired by the film and books. Dubbed “50 Shades of Green,” the limited-edition ale boasts 50 different hops—supposedly an aphrodisiac—along with other sexually stimulating ingredients like ginko biloba and ginseng. It will retail for $46 per 330-ml bottle, and only 200 bottles will be released.

G.H. Mumm is to become the official Champagne sponsor of the Kentucky Derby, to begin with the 141st race, scheduled for May 2, 2015. Part of the sponsorship will include a “winner’s circle” on the track, while the Champagne will be poured at victory celebrations and events held at Churchill Downs throughout the year.


In the Trade


On February 4, 2015, South Australia’s Yalumba Family Vignerons announced changes in its upper management, effective March 7, 2015. Peter Barnes, chairman of the Yalumba board of directors, will be retiring after serving 12 years in the role. CEO Robert Hill-Smith will step down from his role and become chair after 30 years of leading Australia’s oldest family owned winery. Chief Operating Officer of Negociants Australia, Nick Waterman, was also announced as the new CEO, as well as a director of the company.

According to Reuters, Chicago-based Mike’s Hard Lemonade Co., owner of one of the malt beverage brand of the same name, is in the early stages of exploring a sale with a potential value of more than $1 billion. To compete with market rivals like Anheuser-Busch InBev SA’s Lime-A-Rita and MillerCoors LLC’s Redd’s Apple Ale, the company has introduced new flavors like Mike’s Hard Peach Lemonade and an 8-ounce aluminum can format. The company did not provide a comment about the sale.

On February 9, 2015, the Alcohol and Tobacco Tax and Trade Bureau (TTB) officially established The Rocks District of Milton-Freewater as the country’s newest American Viticulture Area. The area lies entirely within the state of Oregon and includes part of the town of Milton-Freewater. It also lies within the Walla Walla Valley AVA, which in turn is entirely within the larger Columbia Valley AVA.


On the Scene


Wine Enthusiast’s editors scour the globe for the best in wine and food. Thanks to social media, we’ve got a front row seat of their adventures. This week, Executive Editor Susan Kostrzewa is in Argentina sipping Malbec; Travel Editor Alexis Korman is soaking up the sun in California; and Managing Editor Joe Czerwinski is feasting in New Zealand.

 

Follow our editors using the #WEtravel and #WEtaste and let us know where in the world you sip and eat!

The Fifty Shades of Grey Wine List

Published on February 9, 2015
Topics: News and Trends, Pop Culture
About the Author
Joseph Hernandez

Hernandez is a Chicago-based writer and editor obsessed with wine, food and being an oft-misguided know-it-all. WSET certified, his work has appeared in various print and digital publications, including National Geographic's Intelligent Travel blog, Food RepublicModern Luxury's Men's Book and Chef Marcus Samuelsson's blog. When he's not drinking Champagne or funky Loire Valley reds, you can find Hernandez documenting his latest meal or day trip on Instagram.




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