Adrian Bridge, CEO of historic Port house Taylor Fladgate, was in Nepal preparing for a black-tie Port dinner on Mount Everest when the region was hit by Saturday’s 7.8-magnitude earthquake.
The plan had been to set a Guinness World Record by serving a meal at an altitude of 23,000 feet. Given the widespread devastation caused by the quake, the dinner was canceled. Thankfully, no one connected to the effort was hurt.
Witnessing the catastrophe firsthand, Bridge urges consumers and the wine industry to donate to the local charity, Community Action Nepal, on behalf of all the victims of the disaster. The nonprofit aids rural porter/sherpa villages, schools and health programs in the country.
“More than ever, they want donations to the Community Action Nepal charity,” says Cristine Loureiro, personal assistant to Bridge.
Bridge was one of eight people led by former Royal Commando and SAS officer Neil Laughton that set forth for North Col, a pass that connects Mt. Everest and Tibet, on April 11. Via Twitter, Bridge wrote posts on and off from the scene post-quake.
Such stops are required when ascending and descending Everest in order to properly acclimate to the altitude. Any type of travel, however, has been severely disrupted by the aftermath of the earthquake, delaying any descents.