We Are #UmpquaStrong
On October 1st, 2015, Roseburg, Oregon’s Umpqua Community College was the site of a horrific shooting, killing nine people and changing the fabric and lives of the entire community. United by shared grief, anger and determination to support the victims, survivors and their families, Abacela winery responded by releasing a limited 56 case bottling of commemorative red table wine, dubbed #UmpquaStrong. One hundred percent of the proceeds of this wine will go to the UCC Relief Fund. The wine is available for $25 per bottle, or $300 a case.
Moët Invites You To #OpenTheNow
With global brand ambassador Roger Federer starring in a short music video set to Diplo’s hit single ”Revolution,” Moët & Chandon is launching an ambitious brand platform aimed at millennials. We Are From LA, the masterminds behind Pharrell’s award-winning ‘“Happy” video came up with the concept for the film, a lively celebration of living in the moment. The key goal of the campaign is to shed the idea that Champagne is reserved only for special moments, hence #OpenTheNow.
“Life is happening right now, all around us. THE NOW is about seizing these moments and having no regrets,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon.
Coming Soon: A Decanter As Smart As A Sommelier
Bordeaux-based iFavine (is introducing the iSommelier, a connected, versatile decanter that uses technology to reveal the full potential of your wines. In a world of wine aerators, why is this special?
According to the company website, the decanter filters the ambient air to remove impurities, aerating the wine with a flow of purified and concentrated oxygen. If you are worried about changes in air pressure while you decant (and who isn’t?), this eliminates such problems. And then there are the usual promises of softer tannins and enhanced aromas. Online sales are due to begin shortly, and the cost promises to be at the extreme high end of any wine device. For a preview, check out the iFavine app in the iTunes store.
In the Trade
Top Five Holiday Winery Marketing Strategies
Writing for ShipCompliant, the beverage industry technology firm, Sandra Hess of DTC Wine Workshops offers these smart tips for breaking through the Holiday marketing logjam.
In short, winemakers should focus on catering to the top 30 percent of their customers, while leveraging special gifting offers at tasting rooms and online. She suggests making ordering easy and fun, customizing (and personalizing) marketing messages. The best customers should be rewarded with special incentives, and little touches like thank you notes with receipts are a nice touch.
Zaca Mesa Winery For Sale: $32 Million
In a published statement, Zaca Mesa Winery announced that it is up for sale for a cool $32 million. The 750-acre property in Santa Ynez includes 150 acres of vines, some dating back to the early 1970s, along with a tasting room and 24,000 square foot winery capable of producing 100,000 cases. The winery is best known for introducing Rhône varieties to the region, notably its Black Bear Syrah. Although there is no residence on the property, the three parcels that make up the picturesque ranch are zoned to accommodate residential development.
Changing Attitude Fuels Growth of Sparkling Wine
For many wine drinkers, the approach of the holiday season means bringing out the bubbly! In a ProWein report published by the Messe Düsseldorf North America, it was noted that the past couple of years, the most popular imported sparkling wine in both the U.K. and U.S. has been Italian Prosecco. Other sparkling wines are catching up, however. Italian Franciacorta posted a 10 percent gain in sales last year, and now it’s being chased by fizz from Trentino producers Ferrari and Mezzacorona. Cava continues to soldier on as the affordable méthode traditionnelle option each holiday season, the article notes. Cava exports now exceed those of Champagne, with 154 million bottles compared to Champagne’s 149 million, driven by big brand prices that remain under $10 a bottle.
More Beer Biz Consolidation
Reuters reports that Constellation Brands is paying $1 billion for Ballast Point Brewing & Spirits, owner of Sculpin IPA. It fits Constellation’s focus on high end brands in the U.S. domestic market, says CEO Rob Sands. That craft beer market grew about 18 percent in barrel volume last year, according to the Brewers Association, and is just under $20 billion in annual sales.Pinot Noir Shortage Looming In California
Pinot Noir Shortage Looming In California
In a release from Turrentine Market Update, bulk wine broker Bill Turrentine notes that, “after the 2014 harvest, most wineries reported ample inventories, confirmed by our proprietary data. As the 2015 crop set and cluster weights became apparent, grape and bulk wine buyers began to express concern, and spot market grape and bulk activity picked up.” New projections forecast drops as high as 40 percent for Central Coast Pinot Noir, and 20 percent for Napa Valley Cabernet. Chardonnay and Merlot show somewhat smaller reductions.