Exactly What Does a $9,000 Scotch Taste Like?

Plus more breaking news from the world of wine, spirits and beer.
Glenmorangie Pride 1974

Glenmorangie Single Malt Whisky announced a new limited-edition release, Glenmorangie Pride 1974, the third and most expensive expression in the distillery’s Pride series, which celebrates rare and treasured creations.

Said to have been designed for connoisseurs, there are only 503 crystal decanters of this 41-year-old single malt, which sells for $9,050. It arrives in the U.S. in April.

For those still curious, but not lucky enough to grab one of those bottles, the tasting notes from the distillery say, in part: “For a whisky of such age, the mouthfeel is soft, leading to surprisingly vibrant flavors of baked apples, oranges, honey and menthol. Lots of toffee, molasses, double cream and spicy clove and anise.”

Jägermeister Proclaims Itself Its Own U.S. Importer

Mast-Jägermeister SE, which bought its exclusive U.S. importer the Sidney Frank Importing Company, Inc. in August 2015, said Monday it has renamed the unit Mast-Jägermeister US.

MAST-JÄGERMEISTER SE The move comes ahead of the company headquarters relocation from New Rochelle to White Plains, N.Y., where it will occupy a 30,000-square-foot office space at 10 Bank Street. It is expected to be completed in June. Additionally, the company plans to open a brand-experience office in Manhattan in 2018.

“This is more than a name change; the team of Sidney Frank Importing Company has truly become a part of the brand family,” said Michael Volke, Chief Executive Officer Mast-Jägermeister SE.  The U.S. is Jägermeister’s No. 1 market.

Frank, who died in 2006, pitched the iconic herb-and-spice blend with a 35 percent abv, to the young knowing they liked to party. His marketing and promotions included live models (the Jagerettes) and offering the liqueur on tap in bars. For his efforts, he became a billionaire and Jägermeister became the nation’s No. 1 selling imported liqueur where it remains.

The company employs approximately 180 people and has a network of distributors and brokers throughout the U.S.

Published on March 23, 2017
Topics: Spirits News
About the Author
Leslie Gevirtz
Contributing Editor, Business

An award-winning journalist, Gevirtz spent more than 20 years covering disasters—natural, political, and financial—before becoming Reuters’ wine correspondent; a beat that guaranteed her colleagues were always glad to see her.

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