The privately held Belgian company produces Near Field Communication (NFC) tags that can be affixed to bottles of wine, spirits, perfumes and to apparel. The tags digitally identify a product much like the larger Radio Frequency Identification (RFID) tags used by manufacturers of everything from cars to clothing to track inventory. The major difference is that NFC tags can be read by a smartphone app.
The app, however, is not available on iPhones, but only on Android phones, which made up just 55 percent of the U.S. market at the end of last year, according to Kantar WorldPanel, a company that is expert in shoppers’ behavior and is part of the WPP Group.
Ponsot’s decision comes after Chateau Le Pin decided two years ago to insert Selinko’s NFC tags behind the labels of its precious Bordeaux, allowing buyers to verify if the bottles are authentic.
Ponsot said earlier this month he planned to leave Domaine Ponsot after 40 years as its winemaker, though he will retain a 25 percent ownership stake, and his three sisters will keep the remaining 75 percent.
Ponsot, along with Domaine de la Romanée-Conti’s Aubert de Villaine, testified before a federal jury in New York in 2013 against Kurniawan, who was convicted of counterfeiting millions of dollars worth of fine wines and sentenced to 10 years in prison.