Wine Enthusiast Media announced today the launch of Beverage Industry Enthusiast, a new multimedia trade news and information hub for the wine, spirits and beer industries. Bringing Wine Enthusiast’s unique voice to the platform, Beverage Industry Enthusiast is poised to be the go-to online news resource for the beverage alcohol industry. Featuring exclusive “5 Questions” video content from industry luminaries, the inaugural video spotlights Stephanie Gallo, Vice President and Director of Marketing for E & J Gallo Winery, and offers members of the trade an opportunity to continue the conversation further via social channels.
“Wine Enthusiast has historically focused on establishing itself as the wine lifestyle authority and educating consumers about wine and spirits. Over the years, we’ve cultivated an amazing global editorial team, and they have long wished to expand their scope to cover trade news as well as content for the consumer,” says Adam Strum, Editor & Publisher of Wine Enthusiast. “I feel the time is ideal for Wine Enthusiast to introduce this unique proposition for the wine and spirits trade.”
Award-winning news journalist Leslie Gevirtz will head up the hub as Contributing Business Editor, authoring daily, breaking industry news, as well as industry profiles, in-depth trends pieces, exclusive data-driven reports and more.
“We’ve cultivated an amazing global editorial team, and they have long wished to expand their scope to cover trade news as well as content for the consumer.” —Adam Strum, Editor and Publisher, Wine Enthusiast.
“I am thrilled to join the talented editorial team at Wine Enthusiast, and I feel my journalistic background lends itself to bringing trade-focused coverage to the publication,” says Gervitz. Leslie has more than two decades of experience as a reporter and editor covering finance, politics and conflict, and established Reuters’ global wine industry coverage as wine correspondent. She holds the Advanced Certificate from the Wine & Spirit Education Trust.
An additional launch highlight is “Leaders in Biodynamic Winemaking Reveal Successes,” a focus on Adam and Andrew Mariani of Sonoma’s Scribe Winery and the first in a series of “Day in the Life” industry profiles delving into intriguing personalities and roles within the industry. BevForce, the beverage division of ForceBrands, the leading full-service recruiting and staffing solution for the beverage industry, is powering current wine and spirits job opportunities nationwide to complement the “A Day in the Life” series.