According to the IWSR’s latest data release (2016 data), the consumption of alcoholic drinks is on the decline. For 2016, the IWSR reported that the global market for alcoholic drinks shrunk by -1.3%, compared with an average rate of just -0.3% in the previous five years. The reasons for the accelerated downward trend include a faster decline in beer, a reversal of trends for cider and slowing growth for mixed drinks.
Wine was flat overall (-0.1%), with sparkling wine growing at 1.8% and still wine down by -0.5%. This is roughly in line with the trend of the previous five years.
Global spirits grew by 0.3%. Vodka is dragging down overall spirits performance, declining at -4.3% last year. Volumes were boosted by gin (+3.7), tequila (+5.2%) and whisky (+1.7%).
Largest Michigan Winery Purchase in State’s History
Round Bar Winery completed its purchase of Tabor Hill Winery this week, bringing together two well-known destinations in Michigan wine country. The Moersch family, which owns Round Barn, made the announcement in a news release, calling the transaction “the largest winery purchase in the state’s history.” Financial terms were not disclosed.
Entente Spirits, LLC, the parent company of the Moersch family, will more than double its annual wine production with the acquisition of Tabor Hill, currently Michigan’s 4th largest winery. Along with expanding production, this acquisition adds 25 acres of existing vineyards, Tabor Hill’s restaurant and three retail locations.
3rd Annual Silicon Valley Wine Auction Raises $1 Million
The Santa Cruz Mountains Winegrowers Education Foundation’s third annual Silicon Valley Wine Auction on May 20 & 21 raised over $1,000,000 and drew more than 1,000 guests to Runnymede Farm in Woodside, California. Proceeds benefited the Silicon Valley Education Foundation’s Elevate [Math] and STEM Leadership Institute programs.
The event featured 50 local vintners from the Santa Cruz Mountains Winegrowers Association pouring more than 150 wines.
The Santa Cruz Mountains Winegrowers Education Foundation is the philanthropic arm of the Santa Cruz Mountains Winegrowers Association, an alliance of more than 70 wineries promoting wines produced from the Santa Cruz Mountains Viticultural Appellation.