Grenache (Garnacha) Campaign Kick-Off

French and Spanish wine regions specializes in the variety team up to promote its versatility.
Roussillon vineyards courtesy of CIVR.

Either way, winemakers in Roussillon, France, where Grenache is planted on more than one-third of its 27,000 hectares (67,000 acres), is teaming up with their counterparts in Spain to spend the next three years promoting this versatile varietal. The promotion kicks off this summer, said Eric Aracil, oenologist for the Wines of Roussillon (CIVR). Winemakers generally use the spicy, berry-flavored grape in blends, though in can be used alone to make rosés. The promotion will focus on sommeliers, retailers and the wine press, Aracil said.

Published on June 6, 2017
Topics: Wine News
About the Author
Leslie Gevirtz
Contributing Editor, Business

An award-winning journalist, Gevirtz spent more than 20 years covering disasters—natural, political, and financial—before becoming Reuters’ wine correspondent; a beat that guaranteed her colleagues were always glad to see her.

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