The U.S. is the Largest Importer of Bourgogne, err…Burgundy wines

French now want you to call Burgundy wines what they call them.
Bourgogne vineyard

The United States was the largest importer of Bourgogne wines in both value (23 percent of exports) and volume (21 percent of exports) in 2016. Overall, Burgundies, as we in the U.S. call these wines, accounted for 13 percent of the total volume of French AOCs exported to the United States and 16 percent of turnover. The United States has maintained this leading position since 2014.

Total U.S. imports of Burgundy wines equaled 16.5 million bottles (3.4 percent over 2015) for €188.5 million ($211.4 million and 3.5 percent over 2015). White wines lead the way in volume (64 percent), followed by reds and still rosés at 27 percent, and the sparkling wine, Crémant de Bourgogne, at 9 percent.

Early numbers for 2017 are also positive: up 14.3% in volume and up 24.5% in value vs. January-to-March, 2016.

The numbers come via the Bourgogne Wine Board (BIVB), which is insisting that its wines now be known only as Bourgogne. Mind you, the name of their wines is translated into every language where it is sold.  But as the BIVB said in its press release announcing the figures for last year, “To affirm its identity as one of the most iconic brands of France, the region is reinforcing the true iteration of its name—Bourgogne. This mark of origin is already worn by nearly all of the wines, whether in the appellation name or as a reference to the region of production. By maintaining this one identity, Bourgogne can assert itself as an exemplary brand with consumers the world over.”

Good luck with that.

Published on June 14, 2017
Topics: Latest News
About the Author
Leslie Gevirtz
Contributing Editor, Business

An award-winning journalist, Gevirtz spent more than 20 years covering disasters—natural, political, and financial—before becoming Reuters’ wine correspondent; a beat that guaranteed her colleagues were always glad to see her.




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