Baron Philippe de Rothschild’s Portfolio Chooses TWE to Distribute Wines in China

Members of Gallo’s Third Generation Roll Out French Bar Brand.
Treasury Wine Estates CEO Michael Clarke.

Treasury Wine Estates (TWE) said it will be the exclusive importer and distributor in China of Baron Philippe de Rothschild’s portfolio of wines, starting with Mouton Cadet and Escudo Rojo from Chile. The deal becomes effective in January 2018.

TWE has its own French brand in China, Maison de Grand Esprit, which uses a New World approach by sourcing grapes from multiple regions.

TWE said it will open its own warehouse facilities in Shanghai near the end of this year. It will stock TWE’s recently introduced French brands, along with other major TWE brands including Penfolds, Wolf Blass, Beringer and Beaulieu Vineyard. It is expected that this route-to-market improvement will reduce lead times for customer orders and expand the range of TWE brands.

“We are continuing to execute on our strategy to be the imported wine category leader in China by both volume and value,” TWE CEO Michael Clark said late Friday. “We are doing this by investing in closer, more efficient and strategic partnerships with existing and new customers and by positioning TWE as the wine supplier of choice across multiple brand portfolios and countries-of-origin.”

Trio Of Gallo’s Third Generation To Offer New Brand

Members of the Gallo family’s third generation of winegrowers, Brad, Ted and Tim Coleman, said they plan to launch their own wine brand called French Bar.

The “G3” trio, owners of Warnerville Wine Company, have joined forces with the wine marketing, branding and public relations firm DrinkSpace to consult on the brand’s development.

“With a family history in California winemaking spanning nearly 85 years, it is exciting and natural for the brothers to continue this history,” said DrinkSpace Co-Founder and Principal Steve Reed.

Ted Coleman will initially focus on producing Petite Sirah and a Red Blend, and will eventually add Cabernet Sauvignon. French Bar’s wines will retail for $20 to $25.

French Bar’s vineyards are in Stanislaus County, in California’s Central Valley.

Published on July 4, 2017
Topics: Latest News



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