In 2015, when Marc Bushala, CEO of Spirits Investment Partnership (SIP), read that Bob Dylan had registered a trademark application for “Bootleg Whiskey,” he set out to connect with the Nobel-Prize-winning singer and songwriter to see what they could create.
In order to produce a unique spirit, the two decided to work with several different master distillers and blenders across the country.
And today, after years of countless blends, Heaven’s Door has been released. The portfolio will be ever-evolving, but the initial bottlings include a Straight Tennessee Bourbon ($50), a Double Barrel Whiskey ($50), and a Straight Rye Whiskey($80) finished in “Cigar” Barrels from Vosges, France.
“The whiskeys had to be unique, uncompromising in quality and center stage” says Ryan Perry, who leads whiskey development for Heaven’s Door. “We weren’t restricted by deadlines, budget or a particular taste profile. Working with master distillers like Jordan Via enabled us to establish creative collaboration as a foundational principle of the brand.”
The bottles also feature Dylan’s iron gates that he created in his studio from various objects found on farms and scrapyards throughout his travels.
Next year, Heaven’s Door will introduce the Bootleg Series, alongside opening the distillery and brand experience center in a 140-year-old church.
Bob Dylan isn’t the only celebrity getting into the spirits business, check out Ryan Reynolds new role with Aviation.