More than 100 wine influencers—sommeliers, wine writers and other industry members—turned up for the first-ever Australia Decanted event in Lake Tahoe, California, which took place from July 22–26.
Many Australians at the event likened it to a fresh start in the U.S. wine market with a younger audience open to discovery.
“It’s really like the conversation has finally changed on the wines we are all making,” said winemaker Steve Flamsteed from Giant Steps in the Yarra Valley.
Yalumba’s long-time Chief Winemaker, Louisa Rose, said, “For a lot of people this was a new country to explore. They have got over the Australian stereotype.”
Australia Decanted is set to become an annual event, with an aim clearly defined by Wine Australia CEO, Andreas Clark.
“The U.S. trade has told us that now is the time for Australian exporters to re-engage with the U.S. market,” he said.
In addition to the wineries previously mentioned, these producers also provided guides and wines: Bindi, Clonakilla, Grosset, Mac Forbes, John Duval Wines, Shaw + Smith, S.C. Pannell, Wynns Coonawarra Estate, and Yarra Yering.