Its initial 16-week run in 2018 sold out.
This year, the 32,000-square-foot mansion, twice the size of last year’s, brings guests through 14 rooms that explore the culture, history and science of rosé.
New exhibits will include the Vineyard Installation, where guests are surrounded by rows of grapevines and walk through a mirror-lined maze before receiving a personalized Govino wine glass; Cleopatra’s Palace, where guests can sit on thrones while learning about Ancient Egypt and sip Brachetto, a wine supposedly loved by the Egyptian queen; and the Traditional Winery room, where attendees can drink straight from the tank and the mansion’s ambassadors explain how rosé is produced.
Following a self-guided tour, guests can enjoy the Mansion’s RoséLand. Expanded for 2019, it’s “part playground, part party space,” where attendees can purchase bottles, glasses of wine and other beverages all while enjoying private cabanas, a treehouse, a picnic area, chandelier swings and photo booths.
There will also be tacos and snacks from Taco Dumbo.
Morgan First and Tyler Balliet, co-founders of Rosé Mansion, have been working together for over a decade. The pair is known for Wine Riot in 2008, where they produced over 50 educational wine tasting events for over 150,000 guests across six cities.
The Rosé Mansion is located on the second floor of the Manhattan Mall, at 111 West 32nd Street, near Penn Station. Tickets for June through August are $35 for Happy Hour (before 5:00 pm on weekdays) and $45 General Admission.
Guests will receive a $10 discount on all tickets until April 21.
The ticket price includes access to the Rosé Mansion, eight wine tastings, a collectible pin, a Govino wine glass and access to RoséLand.