Founded in 2011, Winc has garnered a great deal of attention for its use of consumer data to create a portfolio of culturally relevant wines made for the modern wine drinker. Now, with a number of flagship brands under its belt and innovative product developments on the horizon, this modern winery is quickly becoming a house of brands with the ambition to bring everyone to the table.
If Winc sounds familiar that’s because you have seen them here before. Winc’s CEO and co-founder, Geoff McFarlane, was selected as part of Wine Enthusiast’s prestigious annual “40 Under 40” list. This selective honor is awarded to the next generation of innovators leading the world of wine, spirits, cider, and beer.
Winc is certainly leading the charge in terms of innovation in the space with their vertically integrated model, but first, let’s drink in some of the impressive stats their unique model has driven:
- $169 million in revenue since 2011
- 92% compound annual growth since 2011
- 13+ million bottles of wine sold to date
- An Inc. 5000 fastest growing company
While most private companies keep their numbers close to the vest, Winc is letting these figures breathe because they are opening up an investment opportunity for everyday investors via their equity crowdfunding campaign. This limited Online Public Offering, launched in partnership with SeedInvest, gives regular investors the chance to hold a stake in this high growth company, and help shape the future of winemaking. It’s every wino’s dream to own a piece of a winery, and now you can!
Winc’s success comes for their insight to flip the traditional business model on its head. Typically, data is almost non-existent in the wine industry. Winc, on the other hand, is able to leverage their direct connection to the consumer and access to member insights (including 3 million+ ratings from 500K+ customers), and use this data to inform decisions in the vineyard. The result is a portfolio of wines crafted for the next generation of wine drinkers.
A recent example of this is Winc’s success with their rosé, Summer Water. This flagship brand as brought in $10 million in lifetime revenue with 1221% compound annual growth as demand continues to overflow with a 5K waitlist for their Société Membership.
Winc’s innovation transcends borders and spirits. This summer, Winc announced the closing of a $10M round with the Japanese investor, Cool Japan Fund. The investment will allow Winc to develop and introduce a line of sake, Japanese rice wine, to their U.S. customer base. The U.S. accounts for more than a third of Japan’s sake exports, making it the top overseas destination. By leveraging our direct-to-consumer platform and marketing expertise, Winc plans to design, produce and co-develop sake with some of Japan’s top distillers.
The data-driven approach that Winc uses to create wines their members love also positions the company as a great wholesale partner. Since launching in 2015, their wholesale channel has grown at 69% CAGR with total revenue of $17M. Winc now serves 48 states & over 3100 accounts that include grocery stores as well as premium hotels and restaurants all over the country.
Winc is leading the way not only in their industry innovation but also in their equity crowdfunding campaign by giving wine lovers and investors alike access to this high potential opportunity. Have you ever wanted to own a piece of a winery? You can learn more about their campaign, which has already exceeded Winc’s minimum target, here on the SeedInvest platform.
Last Updated: May 5, 2023
