ProWein, the World’s Biggest Drinks Trade Show, Returns to Düsseldorf

Prowein Dusseldorf conference hall
Photo by Constanze Tillmann

ProWein, the world’s biggest drinks-based trade show, will return to Düsseldorf, Germany, from March 15–17. Organizer Messe Düsseldorf’s claim that this is a “must-attend event” is backed by attendance records set year over year. In 2019, around 61,500 industry professionals attended the event—up from 60,500 visitors the year prior.

The wine fair on the Rhine offers an unparalleled array of drinks-business networking opportunities. More than 6,900 exhibitors from across the globe are expected to attend this year’s fair. Last year, ProWein featured participants from 142 countries.

ProWein’s extensive ancillary program of master classes and tastings will revolve around hot topics and industry trends. Identified by a special business report as the major long-term challenge for the industry, climate change will take center stage at the event. The focus will be on the challenges, risks and long-term opportunities for winegrowers around the world.

Other topics will include the continuing popularity of sparkling wines and the increasing trend toward dry wines in traditional sweet-wine hotspots.

Introduced in 2018, the “Same but Different” space dedicated to craft products in the beer, cider and spirit categories has become a bustling feature. It now features more than 120 producers from 24 countries.

New to the fair in 2020 is a dedicated space for crossover products like cannabis wine, beer-wine hybrids and wine aged in whisky barrels.

ProWein has partnered with Bottlebooks, a software company that specializes in the distributing of product information, to offer a digitized approach to submit, access and organize show information. Bottlebooks will power an expansive catalog of exhibitors and corresponding contacts through the new website and mobile app, which is scheduled to launch in late January.

“ProWein presents the most diverse selection of wines in the world,” says Bastian Mingers, the new global head for wine & spirits at Messe Düsseldorf. “Advanced tools [and] small but essential services that master this complexity are important for a successful visit.”

For more information about the show or to purchase tickets to attend, visit

Published on January 13, 2020
Topics: Latest News