In March, as bars, restaurants and taprooms closed across the country due to the novel coronavirus pandemic, and millions of hospitality workers lost their jobs, the founders of New York’s Other Half Brewing Co. hatched a plan to help.
The result? The All Together beer project, a global collaboration for the brewing world.
The scope is large, but the concept is simple. Any brewery can participate by brewing a beer adorned with a specially designed logo, and donate proceeds from sales to unemployed members of the hospitality industry.
Sam Richardson, cofounder/brewer at Other Half, created an “open source” recipe as a jumping off point for interested brewers. It features ingredients that brewers likely have on hand and could brew quickly: a traditional, 6.5% alcohol by volume (abv) hazy India pale ale.
Some breweries remained faithful to Richardson’s recipe, while others got creative and put their own stamps on the recipe. J. Wakefield Brewing in Miami, for example, brewed its version with mango, passionfruit and guava.
“It’s not important that people follow the recipe we put out there,” says Matt Monahan, cofounder, Other Half. “Just so long as the [logo] is on it. The label means everything.”
The logo is seemingly everywhere these days, popping up on brewery to-go order forms and drinkers’ social media feeds. As of early this month, more than 700 breweries in 48 states and 51 countries had signed up to participate.