This year’s third annual National Prosecco Week, held from July 20–26, 2020, is going digital. The Prosecco DOC Consortium has pivoted to support its partners through a strategic combination of online activities to ensure the health and safety of Prosecco DOC consumers in the U.S.
The weeklong celebration of Prosecco DOC includes nationwide digital retail promotions with media partnerships and engaging content for consumer participation, such as Instagram Live tastings, virtual seminars, and e-commerce retail promotions. All the event activities will provide opportunity to learn more about the exciting category.
National Prosecco Week aims not only to celebrate Prosecco, but to serve an important educational purpose, teaching consumers how to identify authentic Prosecco and the many different ways to enjoy it, as well as showcase its ability to be enjoyed in a variety of occasions and with a wide range of cuisines.
Prosecco was granted Denominazione di Origine Controllata (DOC) status on July 17th, 2009, and the Prosecco DOC Consortium, the Consorzio di Tutela della Denominazione di Origine Controllata Prosecco, was created on November 19th of the same year to coordinate and manage the Prosecco DOC. The organization unites the different groups of manufacturers—wineries, individual and associated vine-growers, still wine and sparkling wine producers—to ensure the designation continues to grow and that the production regulations are complied with.
Prosecco DOC wines come in three different styles: spumante (sparkling), frizzante (semi-sparkling) and tranquillo (still). The wines are made from mainly the Glera grape, native to Northeast Italy for thousands of years, and can be combined with a maximum of 15% of the following grapes: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay, Pinot Bianco, Pinot Grigio, and Pinot Nero.
Frizzante and spumante selections get their famous bubbles using the Charmat method of production, where they are bottled under high pressure after fermentation in bulk tanks called autoclaves, as opposed to the traditional method, or Methodé Champenoise, which is employed in the production of other sparkling wine. The result are wines of a brilliant straw-yellow color, with fine, persistent perlage and aromas of white flowers, apple, and pear. Prosecco is fresh and elegant on the palate, with moderate levels of alcohol.
The following renowned Prosecco producers participating in this year’s National Prosecco Week include Biancavigna, Genagricola, La Marca, Mionetto, Piera Martellozzo, Torresella, Valdo, Val D’Oca, Villa Sandi, Zardetto and Zonin.