Castello del Poggio to Reach One-million Case Benchmark in 2021

Now with a Fresh New Look!

Castello del Poggio, the Piedmontese label behind America’s favorite Italian Moscato and sweet red, has undergone a stylish new makeover as the Zonin-owned brand prepares to hit the million-case mark in the U.S. in 2021.

“Depletions in 2020 were up +30% over the previous year,” reports Shawn Balzano, national sales director at 1821 Fine Wine & Spirits, the Zonin family’s U.S. import arm.

In addition to its best-selling Moscato, the Castello del Poggio line-up includes a DOCG Moscato d’Asti, a new delle Venezie DOC Pinot Grigio, Extra Dry Prosecco, Rosé and two red blends: Templar’s Red and Smooth Red—which has experienced more than 50% growth in the U.S. over the course of 2020.

The new packaging speaks clearly and directly to Castello del Poggio’s growing diversity of millennial consumers. Tasting notes are in English and Spanish. Back labels confirm that contents are gluten-free, dairy-free and vegan-friendly. An easy-to-read sweetness/dryness scale has also been added.

 
Front labels feature delicately drawn flowers indicative of the primary aroma associated with each wine; orange blossom for the Moscato IGT; honeysuckle and orange blossom for the DOCG Moscato; French broom for the DOC Pinot Grigio; jasmine for the Prosecco; peach blossom for the Rosé; wild roses for the Smooth Red; and red peonies for the Templar’s Red.

The floral theme continues on illustrated screwcaps for the premium high-shouldered bottles, exceptions being the prestige DOCG Moscato d’Asti 2020 and DOC Prosecco, both of which remain sealed with a classic cork closure.

Shippers and merchandising materials now sport QR codes for seasonally updated content which includes crafty cocktails, delightful recipes with pairings, exciting Sweepstakes and more! The beautiful new website will launch by June 1, 2021.

• Moscato Provincia di Pavia NV, IGT, $12
• Moscato d’Asti 2020, DOCG, $15
• Prosecco DOC Extra Dry NV, $15
• Pinot Grigio delle Venezie 2019/2020, DOC, $12
• Rosé Veneto NV, IGT, $12
• Smooth Red Provincia di Pavia NV, IGT, $12
• Templar’s Red Blend NV, $12

For more information, visit www.CastellodelPoggio.com.
Nielsen 52 weeks ending 2/20/2021 Total US XAOC

Published on May 4, 2021